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(AKA: the people that will become *your* people)

Brand strategy and storytelling that attracts diehard customers 

see my work

where consumers have countless options. To make the sale, storytelling is key to standing out.  

always, these are industries

often, these are

fashion, bridal, and/or home brands.

businesses that shape how we shop, live & express ourselves.


Here’s my approach:

Content themes and marketing plans that give your brand a fresh, engaging presence on every channel

bring your brand to life


Your brand’s voice, go-to phrases, and custom guides that build consistency and cultivate trust

build your brand toolkit


A point of view that sets you apart, sparks emotion in your audience, and sets your course for the future

define Your brand


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I am based in Boston, Massachusetts and available to work worldwide.

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• “The most analytical ‘creative’ you’ll ever meet. Or, vice versa.”
• “Doesn’t fit neatly into just one box.”
• “Keeps way too many tabs open.”
• “If Rory Gilmore met Sherlock Holmes…” 

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I’ve been telling (and selling!) brand stories for more than a decade. My words and ideas have driven millions of dollars in revenue – more than once on a single day.

a small-statured, BIG-time advocate of lifestyle brands

Hi, I’m Lindsey