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brand strategy and storytelling
that attracts new diehard customers to retail and consumer businesses

Here’s my approach:

Content themes and marketing plans that bring your brand to life and earn likes, clicks, and revenue

right message, right time


Your brand’s voice, go-to phrases, and custom guides to make you fully confident in your words

build a messaging toolkit


A point of view that sets you apart, sparks emotion in your audience, and sets your course for the future

define Your brand


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my clients are

businesses that shape how we shop, live & express ourselves.

where consumers have countless options. To make the sale, businesses have to storytell & stand for something.  

these are industries

see my work

I am based in Boston, Massachusetts and available to work worldwide.

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• “The most analytical ‘creative’ you’ll ever meet. Or, vice versa.”
• “Doesn’t fit neatly in a box.”
• “Keeps way too many tabs open.”
• “If Rory Gilmore met Sherlock Holmes…” 

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I’ve been telling (and selling!) brand stories for more than a decade. My words and ideas have driven millions of dollars in revenue – more than once on a single day.

strategist + writer + big fan of growing brands

Hi, I’m Lindsey

“I wanted to reach out personally to say how impressed I am with the detail and thought process you showed with our digital ad concepts.”

– Fashion boutique owner