Mission Statement: A Must-Have

Here, we’re big fans of founders – entrepreneurs who learn by doing and bring fresh, new ideas and experiences into the world. So, when a NYC shoe designer with decades of first-hand knowledge talks about the the critical role of a mission statement as a business tool, we listen. According to Faryl Robin Morse, owner […]

June 29, 2022

brand mission statement, mood board

Brand, Marketing, Retail

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Indie Retailers: 10 Tips for Times of Crisis

When the COVID-19 pandemic sent us into quarantine, I immediately thought of the local businesses – especially my favorite indie retailers. Soon, I had calls and email exchanges with several shop owners, brands, and even wholesale platform The Main Tab. They said things like: “We’re just trying to wrap our heads around this.” “I don’t have […]

March 10, 2020

Marketing, Retail

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