Your Brand is Not Your Logo

Your brand is not your logo. Or your font. Or your color palette. (📣 ATTN: Everyone in the back! 📣)  When you’ve nailed your brand strategy and expression, it will: Magnetize customers, leaving them delighted, inspired, and loyal Separate your business from the competition so that you stand for more than what you sell Energize […]

July 5, 2022

Chanel makeup kit showing iconic locked C's brand logo

Brand, Lead Magnet, Marketing

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Mission Statement: A Must-Have

Here, we’re big fans of founders – entrepreneurs who learn by doing and bring fresh, new ideas and experiences into the world. So, when a NYC shoe designer with decades of first-hand knowledge talks about the the critical role of a mission statement as a business tool, we listen. According to Faryl Robin Morse, owner […]

June 29, 2022

brand mission statement, mood board

Brand, Marketing, Retail

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Brand Strategy Tips: Start with “Why”

So, what is “brand strategy” and why do we need it? Zoom out and consider the big picture of today’s brands and the competitive landscape: What’s the purpose of a Warby Parker when there’s already LensCrafters? How did Bombas gain such a following when practically no one is deeply passionate about socks? How is Vacation Inc. creating status symbol sunscreen when there’s […]

June 27, 2022

Brand, Lead Magnet, Marketing

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Indie Retailers: 10 Tips for Times of Crisis

When the COVID-19 pandemic sent us into quarantine, I immediately thought of the local businesses – especially my favorite indie retailers. Soon, I had calls and email exchanges with several shop owners, brands, and even wholesale platform The Main Tab. They said things like: “We’re just trying to wrap our heads around this.” “I don’t have […]

March 10, 2020

Marketing, Retail

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