Your brand is not your logo. Or your font. Or your color palette. (📣 ATTN: Everyone in the back! 📣)  When you’ve nailed your brand strategy and expression, it will: Magnetize customers, leaving them delighted, inspired, and loyal Separate your business from the competition so that you stand for more than what you sell Energize […]

Here, we’re big fans of founders – entrepreneurs who learn by doing and bring fresh, new ideas and experiences into the world. So, when a NYC shoe designer with decades of first-hand knowledge talks about the the critical role of a mission statement as a business tool, we listen. According to Faryl Robin Morse, owner […]

So, what is “brand strategy” and why do we need it? Zoom out and consider the big picture of today’s brands and the competitive landscape: What’s the purpose of a Warby Parker when there’s already LensCrafters? How did Bombas gain such a following when practically no one is deeply passionate about socks? How is Vacation Inc. creating status symbol sunscreen when there’s […]