Your brand is not your logo. Or your font. Or your color palette. (📣 ATTN: Everyone in the back! 📣) When you’ve nailed your brand strategy and expression, it will: Magnetize customers, leaving them delighted, inspired, and loyal Separate your business from the competition so that you stand for more than what you sell Energize […]
Here, we’re big fans of founders – entrepreneurs who learn by doing and bring fresh, new ideas and experiences into the world. So, when a NYC shoe designer with decades of first-hand knowledge talks about the the critical role of a mission statement as a business tool, we listen. According to Faryl Robin Morse, owner […]
So, what is “brand strategy” and why do we need it? Zoom out and consider the big picture of today’s brands and the competitive landscape: What’s the purpose of a Warby Parker when there’s already LensCrafters? How did Bombas gain such a following when practically no one is deeply passionate about socks? How is Vacation Inc. creating status symbol sunscreen when there’s […]
When the COVID-19 pandemic sent us into quarantine, I immediately thought of the local businesses – especially my favorite indie retailers. Soon, I had calls and email exchanges with several shop owners, brands, and even wholesale platform The Main Tab. They said things like: “We’re just trying to wrap our heads around this.” “I don’t have […]